How AI Is Changing Salon & Med Spa Marketing (And How You Can Use It to Get More Clients)
How AI Is Changing Salon & Med Spa Marketing (And How You Can Use It to Get More Clients)
By Michele R. Matkovich | Salon Owner, Agency Founder, Data-Driven Marketing Expert
Let’s cut through the noise: AI isn’t the future of salon marketing—it’s already here.
And while some salon and med spa owners are still skeptical, the ones embracing AI-powered marketing are dominating their markets, getting more clients, and working way less to do it.
Here’s what’s happening:
📍 AI is replacing outdated, time-consuming marketing tasks (like manually responding to DMs and chasing down leads).
📍 Google, Instagram, and TikTok are prioritizing AI-driven content and search. If you’re not adapting, you’re already behind.
📍 Salons using AI are filling their books faster, converting more leads, and spending less on paid ads.
🚨 So the real question is: Are you going to get ahead of this shift, or play catch-up when your competitors already have?
Let’s break down exactly how AI is reshaping salon marketing—and how you can use it to grow your business NOW.
How AI is Completely Changing the Way Clients Find & Book Salons
You know how clients used to find salons:
✅ They’d search on Google.
✅ Maybe ask a friend for a recommendation.
✅ Scroll through Instagram before-and-after photos.
That’s still happening—but now AI is making those decisions for them.
1. AI-Powered Search is Replacing Traditional Google Rankings
📌 40% of Gen Z now prefers TikTok over Google for search.
📌 Google’s AI-driven results are pushing traditional rankings down.
📌 Clients are using AI assistants (like ChatGPT and Google Gemini) to find salons instead of typing into Google.
🚨 What This Means for You: If your salon isn’t showing up in AI-powered search results, you’re invisible to potential clients.
2. AI Is Automating Client Interactions—And Salons Using It Are Winning
Salons used to lose bookings because they couldn’t keep up with:
❌ Answering every DM, call, and text right away.
❌ Following up with leads who didn’t book instantly.
❌ Sending review requests and rebooking reminders.
💡 Now? AI is handling all of that automatically.
✔ AI chatbots are answering questions and booking clients 24/7.
✔ AI-powered Missed Call Text-Back is capturing leads before they go to your competitors.
✔ AI-driven follow-ups are turning “not yet” into “booked.”
Salons that integrate AI aren’t just booking more clients—they’re running smoother, making more money, and cutting down on wasted time.
🚀 Want to see AI in action? Meet M2 AI Booking Assistant—your front desk that never misses a client.
How Salons & Med Spas Are Using AI to Get More Clients
1. AI-Optimized Social Media (Because Clients Now Search on TikTok & Instagram, Not Just Google)
Remember when everyone said “just post on social media” and clients would show up? Yeah, that doesn’t work anymore.
Now, TikTok and Instagram are search engines. Clients aren’t just scrolling—they’re actively searching for services.
How to Use AI to Dominate Social Search:
✅ Post AI-generated captions & hashtags optimized for TikTok & Instagram search.
✅ Use AI tools to create viral content ideas based on real client searches.
✅ Engage with clients automatically—AI-powered tools can reply to comments and DMs instantly.
💡 Want an easy way to automate social content? Use the Salon & Med Spa Social Media Content Creator.
2. AI-Powered SEO (Because Google Is Changing Search Forever)
Google isn’t just ranking websites anymore—it’s generating its own AI-driven answers.
🚨 If your website isn’t AI-optimized, you’re losing out on search traffic.
How to Use AI for SEO & Local Search:
✔ Optimize your Google Business Profile so AI prioritizes you in local search.
✔ Use AI-powered keyword tracking to stay ahead of changing search trends.
✔ Write AI-optimized blog content that ranks in both Google & AI-generated search results.
💡 Don’t know where to start? Get Your Free SEO & Visibility Audit.
3. AI-Driven Lead Follow-Up (Because Clients Don’t Book on the First Inquiry)
🚨 50% of calls to salons go unanswered.
🚨 40% of potential clients don’t book on the first visit to your website.
And most salons aren’t following up fast enough—so those clients go elsewhere.
How AI Fixes This:
✅ Missed Call Text-Back – AI instantly texts back potential clients who call but don’t reach you.
✅ Automated Booking Reminders – AI sends follow-up texts to people who inquire but don’t book right away.
✅ AI-Generated Personalized Offers – AI tracks client behavior and sends offers at the right time to close the sale.
🚀 Let AI handle your follow-ups for you.
Final Thoughts: AI Is Here—Are You Going to Use It, or Get Left Behind?
I get it—AI feels overwhelming at first. But here’s what I can tell you from working with top salons and med spas:
👍 The businesses using AI now will be the ones dominating their market in the next 1-3 years.
👍 The ones that ignore it will be playing catch-up while their competitors scale effortlessly.
🚨 The salons and med spas that adapt NOW will get the biggest return—because AI will only get smarter, faster, and more expensive over time.
If you’re ready to take control, automate what’s holding you back, and get more clients without adding more work to your plate, let’s talk.
The businesses using AI now will be the ones dominating their market in the next 1-3 years.
📍 The ones that ignore it will be playing catch-up while their competitors scale effortlessly.
🚨 The salons and med spas that adapt NOW will get the biggest return—because AI will only get smarter, faster, and more expensive over time.
📞 Call +1 (704) 327-2200
💻 Get a Free AI Marketing Audit
📅 Book a Call
Read More:
How SEO Fills Your Salon’s Schedule: https://www.linkedin.com/pulse/how-seo-search-everywhere-optimization-fills-your-every-matkovich--7ozee
Links to Access:
Free Audit: https://fullybooked.ai/get-your-free-business-report-in-seconds/
Instagram: https://www.instagram.com/fullybookedai/
Messenger: m.me/877124249330712
Youtube Channel: https://youtube.com/@fullybookedai
FBAI® TikTok: https://www.tiktok.com/@fullybookedai_official
Website: https://fullybooked.ai
FB Group: https://www.facebook.com/groups/get.more.clients.patients.usingai
