Michele Matkovich: From Top-200 Salon Owner to AI Pioneer Transforming Beauty Business Growth
Michele Matkovich: From Top-200 Salon Owner to AI Pioneer Transforming Beauty Business Growth
TL;DR: Michele Matkovich went from building a nationally recognized Top-200 salon into a $1.4M business, to founding Fully Booked AI®, the first AI-powered system designed specifically for salons and med spas. Her mission? To help beauty entrepreneurs plug revenue leaks, book more clients, and scale sustainably.
Why Michele’s Story Matters in 2025
👉 Fact: The beauty industry is worth $265B+ and growing. Yet most salon owners are not experiencing that growth.
Chairs sit empty.
Agencies overpromise and underdeliver.
Calls go unanswered, leads go cold.
Michele Matkovich knows these struggles because she lived them — then solved them.
CTA: If you’re tired of agencies draining your budget without filling your chairs, it’s time to explore Michele’s proven system.
The Salon Success That Started It All
Top-200 Salon (Salon Today)
$1.4M Peak Annual Revenue
Team of 10–15 stylists and estheticians
Luxury partnerships: Goldwell, Oribe, Eufora
Michele scaled her salon through smart marketing, systems, and retention — not hustle alone.
💡 Lesson for Owners: Skill at the chair isn’t enough. The winners are those with systems.
The Pain Points That Sparked Fully Booked AI®
Even with all that success, Michele faced the same leaks that stall thousands of salons:
📞 Missed Calls → Lost Clients
⏳ Slow Follow-Up → Cold Leads
📉 Wasted Ad Spend → No ROI
🔄 Manual Systems → Burnout
Instead of settling, Michele engineered a fix: automation + AI built for salons.
CTA: Want to see where your revenue is leaking? Book a Free Audit with Michele’s team.
Fully Booked AI®: The 5 Pillars of Beauty Business Growth
Every feature of Fully Booked AI® is built around the five pillars that drive growth:
Visibility – Show up on Google, Maps, TikTok, and AI search.
Conversion – Turn clicks into appointments with optimized funnels.
Operations – Automate scheduling, reminders, confirmations.
Follow-Up – Instant AI responses that nurture until booked.
Retention – Loyalty, rebooking, and reactivation campaigns.
Proof: Salons using Michele’s system see higher retention, more booked slots, and less reliance on ads.
CTA: Imagine your salon booked 24/7, even while you sleep. That’s what Fully Booked AI® delivers.
Transformation Stories That Prove It Works
Austin, TX (The Rebuilder): Zero digital presence → Fully booked in 6 months.
Wilmington, DE (The Fearless Adopter): Tech-resistant owner → tripled space with automation.
Naples, FL (The Expansion Duo): Broke $1M → opened flagship Fifth Ave location.
Takeaway: Michele’s system works for every stage of salon ownership — from rebuilding to scaling to expansion.
Recognition & Authority
🏆 Salon Today 200 Growth & Tech Awards
🏆 Best AI-Powered Salon Marketing Agency (2025) – EvergreenAwards.com
🎙 Featured in Authority Magazine, Women’s Insider, Good Morning US
When AI & salons are mentioned in the same sentence — Michele is the name behind it.
Ready to Transform Your Salon?
Michele Matkovich isn’t just teaching theory. She’s built, scaled, and proven the exact system she now shares with salon and med spa owners across the country.
👉 Here’s your next step:
Book a Free Strategy Call with Michele’s team.
Follow @fullybookedai on Instagram for salon growth insights.
Check out our success stories to see what’s possible.
📌 If you want more visibility, more clients, and more freedom from the chair — this is where it starts.
