How LOKA Beauty Studio
Scaled to 7-Figures
in 1 Year
From tech-hesitant to expansion-ready: Wilmington, DE salon doubles organic clicks, kills missed calls, and grows into a 3x larger space with
AI systems that actually run the business.
LOKA Beauty Studio
Location : Wilmington, Delaware
Niche: High-ticket color & extensions
Stack: WordPress SEO site + Google Business Profile + AI phone & text receptionist + SMS/Email automations
Goal: More bookings without adding payroll or chaos
THE TRANSFORMATION
2023 Sales
$671,867.65
2024 Sales
$909,648.67
→ + 35.4%
2025 to date (10/31)
$1,168,253.22
Projected Sales
→ $1,436,949
→ + 57.2%
Since Hiring Michele
→ + 112.85%
Before $672,000 (2023)
No local authority or presence
No SEO or systems in place
Brochure style website by Square Space
Scattered inbound leads
No speed to lead system for follow-up
Uncertainty about what tech to trust
Fear of AI technology
Fear of the learning curve
After $1,400,000 (2025)
A leak-proof growth engine
50-page SEO optimized WordPress website
On-site conversion tools
AI powered systems: receptionist 24/7
Unified inbox
Inbox Automations
Pipeline management
Owner time back
Team focused
Bookings & sales up
New salon 3x the size in a brand new build out
LOCAL & ORGANIC SEO
100% website clicks in first
6 months of 2024
LOCAL & ORGANIC SEO
+202% website clicks in first
6 months of 2025
What We Implemented
The System That Plugged the 5 Revenue Leaks: VCORS
Visibility (Leak 1): Local SEO + fully optimized Google Business Profile + 50-page SEO website that answers real buyer questions.
Conversion (Leak 2): Clear “Book Now” paths, offer-driven landing sections, trust blocks (reviews, portfolios), and instant chat/phone capture.
Operations (Leak 3): AI receptionist routes calls, texts, and DMs 24/7; transfers live to team when needed—no more voicemail graveyard.
Systems (Leak 4): Automated SMS/email systems for new leads, rebooking nudges, and no-show recovery flows keep calendars full without manual chasing.
Retention (Leak 5): Review requests, VIP nurture, and win-back sequences to protect lifetime value and fill slow pockets.
Problems We Solved
What Was Broken (and Fixed)
❌ Missed calls and lost leads due to limited front desk coverage
❌ Disorganized communication across calls, DMs, and emails
❌ Manual marketing efforts that were inconsistent and time-consuming
❌ Uncertainty about which tech tools to trust or how to use them
❌ Hesitation around AI, automation, and learning curves
❌ No real system for expansion, especially with a team member preparing for maternity leave
✅ AI assistant answers calls, responds to texts, and follows up with leads automatically
✅ All messages and inquiries are routed into one simple, trackable inbox
✅ Email + SMS campaigns keep the calendar full— without lifting a finger
✅ A 50-page SEO website drives organic traffic and converts visitors into bookings
✅ Full confidence in the tools—with 1:1 expert guidance every step of the way
✅ Karen is expanding into a new location with more freedom, less stress, and a clear plan for growth
CLIENT TESTIMONIAL
What once felt overwhelming is now a streamlined, scalable salon powered bysystems that work—day and night.
Fully Booked AI® felt like adding a full-time front desk without the payroll. The AI answers and routes calls, and the systems just run. One year later we’re building out a dream space—3x larger—because the operations finally match our ambition.”
— Karen Sgroi, Owner, LOKA Beauty Studio
