How Client Behavior Has Evolved—And Why Your Salon’s Marketing Strategy Has to Evolve With It (or Get Left Behind)

Michele R. Matkovich

Published on: 02/06/2025

Today’s salon client doesn’t just search on Google. They’re asking ChatGPT, watching TikToks, scrolling Instagram, browsing Yelp, and reading AI-generated “top 10” lists—all at the same time. If your salon isn’t optimized for all of them, you’re getting left behind by those who are.