Want to Rank Higher on Google? Start By Speaking Your City + Services Loud and Clear

Want to Rank Higher on Google? Start By Speaking Your City + Services Loud and Clear

Want to Rank Higher on Google? Start By Speaking Your City + Services Loud and Clear
Michele R. Matkovich
Published on: 01/07/2025

Your website might look sleek, but if it doesn’t scream your city and salon services clearly, Google will skip right over you. Learn how to fix that—and rank higher—fast.

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How Client Behavior Has Evolved—And Why Your Salon’s Marketing Strategy Has to Evolve With It (or Get Left Behind)

How Client Behavior Has Evolved—And Why Your Salon’s Marketing Strategy Has to Evolve With It (or Get Left Behind)

How Client Behavior Has Evolved—And Why Your Salon’s Marketing Strategy Has to Evolve With It (or Get Left Behind)Michele R. Matkovich
Published on: 02/06/2025

Today’s salon client doesn’t just search on Google. They’re asking ChatGPT, watching TikToks, scrolling Instagram, browsing Yelp, and reading AI-generated “top 10” lists—all at the same time. If your salon isn’t optimized for all of them, you’re getting left behind by those who are.

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Why Your Salon's Website Isn’t Ranking—And Exactly How to Fix It FAST

Why Your Salon's Website Isn’t Ranking—And Exactly How to Fix It FAST

Why Your Salon's Website Isn’t Ranking—And Exactly How to Fix It FASTMichele R. Matkovich
Published on: 05/05/2025

You’re missing: On-page SEO that matches search intent. Meta tags that spark clicks. Schema and FAQs that get featured in AI search and voice results.peed and mobile optimization built for how clients search in 2025.

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How AI-Powered Follow-Ups Can Increase Your Rebooking Rate (And Stop Clients from Falling Through the Cracks)

How AI-Powered Follow-Ups Can Increase Your Rebooking Rate (And Stop Clients from Falling Through the Cracks)

How AI-Powered Follow-Ups Can Increase Your Rebooking Rate (And Stop Clients from Falling Through the Cracks)Michele R. Matkovich
Published on: 01/04/2025

New BlogThis is where most salons go wrong. You think you have a “new client” problem, when really, you have a rebooking problem. What if instead of constantly chasing new clients, you could keep the ones you already have coming back—without lifting a finger?

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