Struggling to Stay Fully Booked? Your Salon Might Have a Hidden Leak.

How Smart Salons Are Ditching Old School Marketing and Getting Fully Booked with AI

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Even With Great Staff and Stunning Services, Salons Are Hitting Growth Plateaus. Why?

Because 90% of bookings are lost due to 5 invisible “leaks”

🔍 Low Visibility on Google
💻 Confusing Websites or Booking Systems
📞 Missed Calls or Slow Follow-Ups
📬 No Nurture or Reactivation Systems
🧲 Weak Retention or Rebooking Process

Your website’s pretty. Your team’s trained. Your Instagram’s active.
So why are your books still full of holes?

The truth? The client journey has changed. Discovery is no longer driven by ads and hashtags—it’s driven by conversations. The salon that answers first, follows up fastest, and removes all friction from booking wins.

That’s where Fully Booked AI® comes in.

The 3-Part System That Turns Lookers into Bookers

Michele Matkovich, the founder of Fully Booked AI®, flipped her own salon from chaotic to clockwork using a 3-part system that now powers hundreds of top-tier salons:

🛠 The Framework – Diagnose + plug the exact leaks draining your profits

🧭 The Formula – A simple, 5-pillar roadmap to scalable growth

🚀 The Engine – AI automations that respond, book, follow up, and sell—24/7

Think of it like a full-time front desk team + marketing squad + sales force… but without the payroll.

90% of Booking Opportunities Are Lost Because of These 5 Leaks:

🟣 Leak 1 🟣

Visibility – When Potential Clients Can’t Find You

The first revenue leak is visibility. Simply put, if people in your area don’t know about your salon or med spa, they can’t book with you. You might offer the best services in town, but it won’t matter if your business is practically invisible online. These days, most new clients begin their search for beauty services on Google or social media. If your salon isn’t showing up when they search, that potential client is likely booking with someone else instead.

🟣 Leak 2 🟣

Conversion – Failing to Turn Lookers into Bookers

Being found isn’t enough; you need to be chosen. A conversion leak means you’re generating interest but not securing the appointment. Think about all the people who visit your website or social media, or call with questions, and then drift away without booking. This leak is sneaky: you might see plenty of web traffic or phone calls, but far fewer appointments than expected.

🟣 Leak 3 🟣

Operations – Missed Calls & Opportunities

This leak lurks in your day-to-day operations – the missed calls, dropped balls, and human errors that quietly chip away at your revenue. Picture this: a potential client calls at noon, but your receptionist is busy or on break. The phone rings and rings – no answer. Most callers won’t leave a voicemail; they’ll simply move on to the next salon they find. Or consider a client who messages your Facebook page at 9 p.m. By the time you reply the next morning, they’ve already booked elsewhere with someone who responded right away.

🟣 Leak 4 🟣

Systems – Clunky Tech and Broken Processes

If you’ve ever felt like you spend more time wrestling with software and tech than actually serving clients, you likely have a systems leak. This leak is about your business’s infrastructure – the software, processes, and workflows that should support you, but might be holding you back. Many salon owners run on a patchwork tech stack: one app for booking, another for client records, another for marketing emails, plus spreadsheets or paper forms. These tools don’t “talk” to each other, so you end up manually transferring information or entering data multiple times. It’s inefficient and inevitably leads to mistakes and missed opportunities.

🟣 Leak 5 🟣

Retention – Letting One-Time Clients Slip Away

Finally, the retention leak. This one is a heart-breaker: you work so hard to win a new client, they have a great first appointment… and then you never see them again. They’ve slipped out through the last hole in the bucket. In fact, many salons unknowingly operate like a revolving door of one-time clients – a massive revenue leak.

Built by a Former Salon Owner. Powered by Automation. Trusted by the Fastest-Growing Brands.

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You Don’t Need Extra Hands. You Need an

AI Brain.

Fully Booked AI is the invisible employee your salon needs now:

  • Answers every call + DM instantly

  • Books appointments in real-time

  • Follows your brand script

  • Re-engages cold leads

  • Captures reviews and upsells services

  • Works holidays, weekends, and midnights

  • Syncs with 300+ tools (Phorest, Vagaro, Meta, Google, TikTok, etc.)

Stay in your genius zone while we take care of the rest.


  • Here's some stuff

A 24/7 full support team

No training required

No LATE/missed SHIFTS

No extra PAYROLL overhead

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Let’s Use an Average Ticket of $150

THE MATH IS MATHING—every unanswered call or slow DM chips away at real money.

Skipping the upsell opportunity?

Add-on color gloss ($45) × 20 missed chances a week = $900 left on the table

Doing nothing isn’t neutral—it’s expensive.


Our AI receptionist captures every inquiry, closes the loop instantly, and turns clicks to clients.

Stop bleeding revenue and start banking it.

Missed Calls ROI Calculator

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The Missing Piece in a Fully Booked Business

You don’t need extra hands—

you need an AI brain.

Leads are flowing; it’s the follow-up that’s leaking the profit. Our 24/7 AI Employee captures every call, DM, and click, then converts them into confirmed bookings while you stay focused on guests.

You’re not short on leads—you’re short on follow-up.

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Choose The Perfect Plan For Your Business:

For the Cost of One Color & Highlight, You Can:

  • Plug the leaks bleeding revenue

  • Rank on Google, ChatGPT, and Maps

  • Book more high-ticket services

  • Never miss a lead again

  • Finally stop the rollercoaster months

ACCOUNTING BEST PRACTICES FOR SALONS OPERATING IN 2025

Easy Pricing Options For Every Level

$500K- $1M in sales, choose your options below.

$1M-2M in sales, cost is just 2-4% of monthly sales

or to get a better understanding, the cost of your highest service ticket, the services you want more of, plus depending on city type & competition level within your 5 mile radius.

“Inbound

AI Concierge”

$150/week

💵 $597/month

Best For: Busy salons needing an extra hand and 24/7 AI support.

AI Agent + Delivery System/App

  • Premium CRM & app access

  • app.fullybooked.ai

  • Lead Connector

  • DFY Voice & Text Agent

  • DFY Review Responder

  • AI-Powered Social Planner

  • Integrated with ChatGPT

  • Integrated with Google

  • Integrated withTikTok

  • Integrated with Youtube

  • Integrated with Instagram

  • Integrated with Facebook

  • Integrated with Pinterest

  • 24/7 Chat Support

CRM & App FREE with All Plans

  • $497/mo value

  • app.fullybooked.ai

  • Lead Connector App

All plans have a 1x set up fee.

“Search Everywhere

Power Boost”

$375/week

💵 starting at $1497/month

Best For: Established salons looking to boost local visibility and start competing for top positions.

Website & Leads (SEO):

  • 20-page Built on WordPress site (or optimize current WP website)

  • Manage GBP

  • Managed Local Listings (200)

  • Manage Organic SEO

  • Manage Technical SEO

    • (10/mo heat map focused keywords/phrases)

Content & Rankings:

  • Monthly blog writing

  • Webmaster + Heatmap Tracking

  • Site speed + Schema setup

  • Slack/Zoom Support M-F

  • 24/7 Live Chat Support

CRM & App FREE with All

Plans

  • $497/mo value

  • app.fullybooked.ai

  • Lead Connector App

All plans have a 1x set up fee.

“Fully Booked

Growth Engine”

$450/week

💵 starting at $1,797/month

⌛️ Regularly ($1997/month)

Best For: Salons ready to scale with Premium Search Everywhere Optimization & Distribution

Everything in “SEO Power Boost” + “Inbound AI Concierge” + 20 Pages

  • Advanced SEO + Ask Engine Opt.

    • (20 heat map focused keywords/phrases)

  • PR Article Distribution (quarterly)

  • Advanced Blog/Articles Monthly

  • Premium AI Search+ SEO Strategies

  • Priority Support Slack/Zoom

  • 1 on 1 Strategy Calls by appt

  • 1 on 1 Reporting Calls by appt

  • Slack/Zoom Support M-F

  • 24/7 Live Chat Support

CRM & App FREE with ll

Plans

  • $497/mo value

  • app.fullybooked.ai

  • Lead Connector App

  • Everything in the AI-Only Package

  • Everything in the Local SEO Package

  • Integrated AI + SEO Strategy

  • Priority Support & Strategy Calls

All plans have a 1x set up fee.

Got Questions? We Have Answers!

Q: Can this AI really turn a non-income-producing role into a profitable one?

Yes, it can—and here’s how. Traditionally, front desk roles focus on operational tasks like answering calls, scheduling appointments, and checking clients in and out. These are essential responsibilities, but they don’t actively contribute to revenue. The AI Employee redefines this role by turning routine interactions into revenue-generating opportunities.Imagine this:

Upselling Services: When a client calls to book a haircut, the AI Employee can suggest adding a conditioning treatment or upgrading to a premium stylist.

Promoting Memberships or Packages: If your salon is offering a seasonal package or membership, the AI Employee ensures every caller knows about it and encourages them to take advantage.

Filling Gaps: During slower periods, the AI can actively promote last-minute openings to keep your team’s schedules full. All it takes is a human on the other side to input the real time data.

Sharing Events and Promotions: Clients are informed about upcoming events, discounts, or product launches, turning calls into sales opportunities.

All of this happens while maintaining a professional, customer-focused experience. This means your team can focus entirely on being client-centric—delivering amazing services, fostering relationships, and creating loyal customers—while the AI Employee ensures every interaction supports your bottom line.

The result?

A front desk that doesn’t just fill a void but actively drives growth and ensures your salon operates at its fullest potential.

Q: What if I’m not tech-savvy?

No worries! Setup is easy—even if you’re new to tech.

Q: Can I use my existing Fully Booked AI® phone number(s) with the AI Voice Agent?

Yes, you can assign any available phone number in your account to the AI agent, provided it isn’t already configured for other specialized functions like IVR.

Q: Can the AI Agent collect customer information and create contact records automatically?

Absolutely. The agent can collect details such as name, email, and address, and automatically update or create contact records in your CRM.

Q: Is it possible for the AI Agent to schedule appointments during a call?

While the AI agent can collect information and send booking links of 3rd party booking software to book direct appointments, it does not directly do it for the caller.

Q: Can I have multiple AI Voice Agents and phone numbers?

Yes, you can create multiple agents, each with its own assigned phone number and unique configurations, to handle different departments or services.

Q: How do I update the AI Agent’s knowledge base?

In the Agent Goals section, you can provide updated information in the prompts or business details to train the agent on new products, services, or FAQs.

Q: Can the AI Agent handle call routing and transfers?

Yes, the agent can be configured to transfer calls to human agents based on specific conditions you define.

Q: Does AI Employee (Voice AI) work for Phone System only or does it work with my own Twilio account too?

Currently, AI Employee's Voice capabilities only work with our Lead Connector Phone System. It does not work on accounts using direct integration with Twilio, only Lead Connector numbers.

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